Professor Alexander Todorov has been doing research on how people perceive faces for more than 10 years.
Professor of psychology and associate chair of the Department of Psychology, Todorov studies the irresistible but faulty first impressions people form when they see a face for the first time. His research shows that it takes only a fraction of a second for these snap judgments to take shape in the brain, but their influence has a major impact on how we view those around us.
- Todorov explores the ‘Irresistible Influence of First Impressions’
- Princeton University Press Q & A with Alexander Todorov