How is it that a patch of flickering light on a wall can produce experiences that engage our imaginations and can feel totally real? From the vertigo of a skydive to the emotional charge of an unexpected victory or defeat, movies give us some of our most vivid experiences and lasting memories. They reshape our emotions and worldviews—but why? In this talk, Professor of Psychology and Brain Sciences, and Radiology, Jeffrey Zacks, will draw on the history of cinema and the latest research in neuroscience and psychology to explain what happens in your head when you sit down in the theatre and the lights go out. Some of the questions he will take on: How can mere images make us flinch, laugh, cry, tap our toes? What’s the difference between what happened in a movie and what happened in real life—and can we always tell the difference? How do our brains process film editing? Whether you are a fan of films, of neuroscience, or both, some of the answers will surprise you.