FACULTY RESEARCH  
Introductory Page
Matthew Botvinick
Tim Buschman
Jonathan Cohen
Ronald Comer
Andrew Conway
Joel Cooper
Susan Fiske
Asif Ghazanfar
Joan Girgus
Adele Goldberg
Elizabeth Gould
Michael Graziano
Charles Gross
Uri Hasson
Barry Jacobs
Sabine Kastner
Yael Niv
Kenneth Norman
Daniel Osherson
Elizabeth Levy Paluck
> Deborah Prentice
      / Curriculum Vitae
      / Publications
      / Case Study
Emily Pronin
Eldar Shafir
Nicole Shelton
Stacey Sinclair
Susan Sugarman
Jordan Taylor
Alexander Todorov
Nicholas Turk-Browne
Ilana Witten
Alin Coman

DEBORAH PRENTICE
Alexander Stewart 1886 Professor of Psychology & Public Affairs
Dean of the Faculty
Ph.D., Yale University, 1989
 CASE STUDY
What is Male and What is Female?
CONTACT INFO 
T: 609.258.4503
E: predebb@princeton.edu

PSH 420 Peretsman-Scully Hall
Psychology Department
Princeton University
Princeton, NJ 08540

RESEARCH SUMMARY 
I study social norms – the unwritten rules and conventions that govern social behavior. I am interested in how people are guided by norms and constrained by norms; how they respond when they feel out of step with prevailing norms; how they determine what the norms of their groups and communities are; and how they react emotionally, cognitively, and behaviorally, to those who violate social norms. Current projects address the following: When do deviates evoke positive emotional responses and what is the nature of those responses? Do people who value independence actually behave independently? Are self-interest and concern for others conflicting motives or can they both be pursued simultaneously? How do people perceive individuals who do not fit easily into single racial or gender categories? I am also interested in the use of norms in interventions designed to change behavior and am currently developing an intervention that combines economic empowerment and social norms of empowerment for women in an attempt to reduce intimate partner violence in Cali, Colombia.
PUBLICATIONS  CURRICULUM VITAE